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文中关键词：
连锁经营策略 strategies of chain management
对策 countermeasures
营销现状 marketing status quo
The factor of such quickness that Popland diffusing from a small trunk into over half of China is not accidental. The paper focally researches the chain business of Popland company. Firstly, analyses the relevant theories, secondly, introces company's fundamental state and analyses its current situation, fractionizes specific market from company's marketing management status quo, intensively expounds its well management and distribution, social concerns and of keen on public welfare. Thirdly, analyses the strategies of chain management, generally summarizes Popland's chain management from its development history and trajectory of chain management, operating strategies and existence problems of chain management. Lastly, gives out countermeasures according to the current problems of Popland company's chain management, thereupon, provides a better reference for the healthy development of the enterprises of chain management mode.